We know what you want: How they change your mind

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About
This website introduces some of the topics covered in "We know what you want: How they change your mind." This book looks at many of the hidden communication techniques that effect us in our daily lives. It brings together a wealth of inside secrets from dozens of sources and offers ways to fight back.

Up until recently, there was a social contract that alerted consumers to advertising messages. It was clearly labelled, endorsements were up-front and certain areas were off-limits. That contract is broken, and corporations and governments are resorting to underhanded methods to persuade.

"...filled with engaging graphics and provocative but easy-to-follow guidelines for maintaining autonomy in a world made of marketing."
Douglas Rushkoff

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We know what you want - the book